Digital, Creative & Business
AI for Digital Marketing
Use AI tools to research, create and optimise marketing faster.
Syllabus at a glance
Around 4 weeks of guided study, with weekday evening or weekend sessions and short practical tasks between sessions.
| Unit | Study block | Module |
|---|---|---|
| 1 | Week 1 | AI tools for research and audience insight |
| 2 | Week 2 | AI-assisted copy, image and video creation |
| 3 | Week 3 | Workflow automation for campaigns |
| 4 | Week 4 | Quality control, ethics and brand voice |
Module breakdown
- 1
AI tools for research and audience insight
Week 1Build a shared working vocabulary for AI tools for research and audience insight and set the standards this course expects of you.
What you cover
- Key concepts, terminology and standards behind AI tools for research and audience insight
- Step-by-step methods and templates for AI tools for research and audience insight
- Common problems, risks and mistakes in AI tools for research and audience insight, and how to avoid them
- Applying AI tools for research and audience insight in low-resource and community settings
Assessed work: Case study discussion applying AI tools for research and audience insight to a local scenario.
- 2
AI-assisted copy, image and video creation
Week 2Work through the methods and tools used for AI-assisted copy, image and video creation in day-to-day programme work.
What you cover
- Step-by-step methods and templates for AI-assisted copy, image and video creation
- Common problems, risks and mistakes in AI-assisted copy, image and video creation, and how to avoid them
- Applying AI-assisted copy, image and video creation in low-resource and community settings
Assessed work: Practical task: draft one working document related to AI-assisted copy, image and video creation.
- 3
Workflow automation for campaigns
Week 3Practise workflow automation for campaigns on realistic case material drawn from Sierra Leonean community and field settings.
What you cover
- Common problems, risks and mistakes in workflow automation for campaigns, and how to avoid them
- Applying workflow automation for campaigns in low-resource and community settings
- Recording, reporting and communicating your workflow automation for campaigns work
Assessed work: Group simulation using workflow automation for campaigns under time pressure.
- 4
Quality control, ethics and brand voice
Week 4Turn quality control, ethics and brand voice into documents, plans and decisions your team or employer can actually use.
What you cover
- Applying quality control, ethics and brand voice in low-resource and community settings
- Recording, reporting and communicating your quality control, ethics and brand voice work
- Key concepts, terminology and standards behind quality control, ethics and brand voice
Assessed work: Portfolio entry: reflect on how you will use quality control, ethics and brand voice in your role.
Who this course is for
- • Learners, freelancers and small business owners who want practical, job-ready digital skills.
- • Programme, project and community staff who need structured, practical training.
- • School leavers and graduates building a first professional portfolio.
Entry requirements
- • Open to all learners; no formal qualification required.
- • Access to a phone, tablet or computer for online and blended study.
- • Commitment to attend sessions and submit assignments on time.
How you are assessed
- • Short module tasks completed during the course.
- • Practical component: Portfolio piece completed and reviewed in class.
- • A final assessment or portfolio review covering the full syllabus.
- • Participation in guided sessions, discussions and group exercises.
Materials and support
- • Session handouts, checklists and templates you keep after the course.
- • Practice files and design or campaign briefs for each tool covered.
- • Tutor guidance by WhatsApp between sessions.
Certification
Learners who complete all assessments receive an SLIHSD professional certificate of completion. This records completion of an SLIHSD short course and is not presented as an accredited academic award.
Learning outcomes
By the end of the certificate you should be able to:
- Build AI-assisted content workflows
- Produce campaign assets faster
- Keep AI output accurate and on-brand
Practical component
Portfolio piece completed and reviewed in class.
How this programme is delivered
Online
Guided sessions and assignments you can follow from anywhere with a connection.
Face-to-face
Classroom sessions at our Mile 91 learning centre, including weekend and evening options.
Blended
A mix of online study with periodic in-person workshops, field exercises and simulations.
Ready to start AI for Digital Marketing?
Applications for the Founding Student Intake 2026 are open. Register your interest and we will guide you to the right programme.