Digital, Creative & Business
Canva Digital Marketing
Marketing campaigns built and run entirely with Canva tools.
Syllabus at a glance
Around 4 weeks of guided study, with weekday evening or weekend sessions and short practical tasks between sessions.
| Unit | Study block | Module |
|---|---|---|
| 1 | Week 1 | Campaign visuals and templates |
| 2 | Week 2 | Ad creatives and landing visuals |
| 3 | Week 3 | Email and messaging graphics |
| 4 | Week 4 | Performance-informed design tweaks |
Module breakdown
- 1
Campaign visuals and templates
Week 1Build a shared working vocabulary for campaign visuals and templates and set the standards this course expects of you.
What you cover
- Key concepts, terminology and standards behind campaign visuals and templates
- Step-by-step methods and templates for campaign visuals and templates
- Common problems, risks and mistakes in campaign visuals and templates, and how to avoid them
- Applying campaign visuals and templates in low-resource and community settings
Assessed work: Case study discussion applying campaign visuals and templates to a local scenario.
- 2
Ad creatives and landing visuals
Week 2Work through the methods and tools used for ad creatives and landing visuals in day-to-day programme work.
What you cover
- Step-by-step methods and templates for ad creatives and landing visuals
- Common problems, risks and mistakes in ad creatives and landing visuals, and how to avoid them
- Applying ad creatives and landing visuals in low-resource and community settings
Assessed work: Practical task: draft one working document related to ad creatives and landing visuals.
- 3
Email and messaging graphics
Week 3Practise email and messaging graphics on realistic case material drawn from Sierra Leonean community and field settings.
What you cover
- Common problems, risks and mistakes in email and messaging graphics, and how to avoid them
- Applying email and messaging graphics in low-resource and community settings
- Recording, reporting and communicating your email and messaging graphics work
Assessed work: Group simulation using email and messaging graphics under time pressure.
- 4
Performance-informed design tweaks
Week 4Turn performance-informed design tweaks into documents, plans and decisions your team or employer can actually use.
What you cover
- Applying performance-informed design tweaks in low-resource and community settings
- Recording, reporting and communicating your performance-informed design tweaks work
- Key concepts, terminology and standards behind performance-informed design tweaks
Assessed work: Portfolio entry: reflect on how you will use performance-informed design tweaks in your role.
Who this course is for
- • Learners, freelancers and small business owners who want practical, job-ready digital skills.
- • Programme, project and community staff who need structured, practical training.
- • School leavers and graduates building a first professional portfolio.
Entry requirements
- • Open to all learners; no formal qualification required.
- • Access to a phone, tablet or computer for online and blended study.
- • Commitment to attend sessions and submit assignments on time.
How you are assessed
- • Short module tasks completed during the course.
- • Practical component: Portfolio piece completed and reviewed in class.
- • A final assessment or portfolio review covering the full syllabus.
- • Participation in guided sessions, discussions and group exercises.
Materials and support
- • Session handouts, checklists and templates you keep after the course.
- • Practice files and design or campaign briefs for each tool covered.
- • Tutor guidance by WhatsApp between sessions.
Certification
Learners who complete all assessments receive an SLIHSD professional certificate of completion. This records completion of an SLIHSD short course and is not presented as an accredited academic award.
Learning outcomes
By the end of the certificate you should be able to:
- Produce a full campaign asset set
- Adapt creatives across channels
- Improve designs from performance data
Practical component
Portfolio piece completed and reviewed in class.
How this programme is delivered
Online
Guided sessions and assignments you can follow from anywhere with a connection.
Face-to-face
Classroom sessions at our Mile 91 learning centre, including weekend and evening options.
Blended
A mix of online study with periodic in-person workshops, field exercises and simulations.
Ready to start Canva Digital Marketing?
Applications for the Founding Student Intake 2026 are open. Register your interest and we will guide you to the right programme.