Digital, Creative & Business
Digital Advertising
Plan, run and optimise paid advertising campaigns on a budget.
View prospectus
Programme rationale
Plan, run and optimise paid advertising campaigns on a budget. The programme is structured for learners who need practical, assessable capability they can connect to real responsibilities while continuing work or other commitments.
Programme at a glance
Around 4 weeks of guided study, with weekday evening or weekend sessions and short practical tasks between sessions.
| Unit | Study block | Module |
|---|---|---|
| 1 | Week 1 | Ad platforms and account setup |
| 2 | Week 2 | Audience targeting and creative testing |
| 3 | Week 3 | Budgets, bidding and campaign structure |
| 4 | Week 4 | Tracking, optimisation and reporting |
Target audience & entry requirements
Target audience
- • Learners, freelancers, entrepreneurs and small-business owners developing practical digital or creative skills.
- • Staff who need stronger digital production, communication or office skills for their current role.
- • School leavers and graduates building an evidence-based portfolio for further study or entry-level opportunities.
Entry requirements
- • Open to all learners; no formal qualification required.
- • Access to a phone, tablet or computer for online and blended study.
- • Commitment to attend sessions and submit assignments on time.
Learning outcomes
By the end of the programme, learners should be able to:
- Launch a structured ad campaign
- Test creatives and audiences
- Optimise spend against results
Detailed modules
Each module below follows this programme’s published syllabus and contributes to the final practical work.
- 1
Ad platforms and account setup
Week 1Study ad platforms and account setup in the context of digital, Creative & Business, connecting essential concepts with practical decisions and professional documentation.
What you cover
- Essential concepts and terminology within ad platforms and account setup
- Methods, tools and professional standards used in practice
- Application through a relevant case, task or workplace scenario
Assessed work: Complete a guided case task applying ad platforms and account setup to a realistic setting.
- 2
Audience targeting and creative testing
Week 2Study audience targeting and creative testing in the context of digital, Creative & Business, connecting essential concepts with practical decisions and professional documentation.
What you cover
- Essential concepts and terminology within audience targeting and creative testing
- Methods, tools and professional standards used in practice
- Application through a relevant case, task or workplace scenario
Assessed work: Complete a guided case task applying audience targeting and creative testing to a realistic setting.
- 3
Budgets, bidding and campaign structure
Week 3Build audience-aware and ethical practice in budgets, bidding and campaign structure, from evidence and message design to delivery and feedback.
What you cover
- Audience, purpose and ethical practice in budgets, bidding and campaign structure
- Message, content or participation methods
- Delivery channels, feedback and quality review
Assessed work: Create and present an audience-ready communication product for budgets, bidding and campaign structure.
- 4
Tracking, optimisation and reporting
Week 4Study tracking, optimisation and reporting in the context of digital, Creative & Business, connecting essential concepts with practical decisions and professional documentation.
What you cover
- Essential concepts and terminology within tracking, optimisation and reporting
- Methods, tools and professional standards used in practice
- Application through a relevant case, task or workplace scenario
Assessed work: Complete a guided case task applying tracking, optimisation and reporting to a realistic setting.
Practical project / portfolio
Portfolio piece completed and reviewed in class.
Teaching & learning approach
- Tutor-led explanation and demonstration focused on the published module topics.
- Guided practice using cases, scenarios, templates or production tasks relevant to the programme.
- Individual and group feedback that helps learners improve work before final submission.
- Flexible online, face-to-face or blended participation, with evening and weekend scheduling where available.
Assessment & completion
- • Short applied tasks linked to the published modules.
- • Practical component: Portfolio piece completed and reviewed in class.
- • A final assessment or portfolio review covering the full syllabus.
- • Participation in guided sessions, discussions and group exercises.
Learner support
- • Session handouts, checklists and templates you keep after the course.
- • Practice files and design or campaign briefs for each tool covered.
- • Tutor guidance by WhatsApp between sessions.
How this programme is delivered
Online
Guided sessions and assignments you can follow from anywhere with a connection.
Face-to-face
Classroom sessions at our Mile 91 learning centre, including weekend and evening options.
Blended
A mix of online study with periodic in-person workshops, field exercises and simulations.
Career & professional pathways
This programme supports professional development; it does not guarantee employment, promotion or entry to a regulated occupation.
- Use the completed portfolio to demonstrate practical capability for freelance, small-business or junior digital work.
- Apply the skills within communications, administration, marketing or programme-support responsibilities.
- Progress to a longer SLIHSD digital, creative or business programme where available.
Fees & enrolment
- • Indicative programme fee: SLE 750.
- • One-off indicative registration fee: SLE 100.
- • Final fees, start date, delivery arrangement and any instalment option are confirmed in writing before commitment.
- • Submitting an application does not require payment and does not guarantee admission.
Regulatory & recognition notice
SLIHSD is a developing professional learning institution. Accreditation and formal recognition are subject to applicable regulatory approvals. Completion records an SLIHSD professional short course and is not presented as an accredited academic award.
Learners who complete all assessments receive an SLIHSD professional certificate of completion. This records completion of an SLIHSD short course and is not presented as an accredited academic award.
Ready to start Digital Advertising?
Applications for the Founding Student Intake 2026 are open. Register your interest and we will guide you to the right programme.