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Official programme prospectus
Digital Marketing Fundamentals
The core building blocks of online marketing for beginners.
- Duration
- 1 month / about 4 weeks
- Fee
- SLE 500
- Delivery
- Online · Face-to-face · Blended
- Level
- Foundation
SLIHSD · Digital Marketing Fundamentals · Programme prospectus
1. About SLIHSD
Sierra Leone Institute for Humanitarian and Sustainable Development is a developing professional education, training and capacity-development institute focused on practical, accessible learning for humanitarian, community and sustainable-development practice.
2. Why this programme?
The core building blocks of online marketing for beginners. The programme is structured for learners who need practical, assessable capability they can connect to real responsibilities while continuing work or other commitments.
3. Programme at a glance
- Category
- Digital, Creative & Business
- Level
- Foundation
- Duration
- 1 month (about 4 weeks)
- Study modes
- Online · Face-to-face · Blended
- Indicative programme fee
- SLE 500
- Registration fee
- SLE 100
- Location
- Mile 91, Tonkolili District, Sierra Leone
- Application deadline
- 31 March 2026
Around 4 weeks of guided study, with weekday evening or weekend sessions and short practical tasks between sessions.
4. Target audience
- • Learners, freelancers, entrepreneurs and small-business owners developing practical digital or creative skills.
- • Staff who need stronger digital production, communication or office skills for their current role.
- • School leavers and graduates building an evidence-based portfolio for further study or entry-level opportunities.
5. Entry requirements
- • Open to all learners; no formal qualification required.
- • Access to a phone, tablet or computer for online and blended study.
- • Commitment to attend sessions and submit assignments on time.
6. Learning outcomes
- • Map a simple marketing funnel
- • Write copy that converts
- • Track and report basic results
7. Course structure and modules
| Unit | Study block | Module |
|---|---|---|
| 1 | Week 1 | Marketing funnels and audiences |
| 2 | Week 2 | Channels: search, social, messaging, email |
| 3 | Week 3 | Offers, copywriting and calls to action |
| 4 | Week 4 | Measurement basics and reporting |
8. Detailed module breakdown
1. Marketing funnels and audiences (Week 1)
Study marketing funnels and audiences in the context of digital, Creative & Business, connecting essential concepts with practical decisions and professional documentation.
- • Essential concepts and terminology within marketing funnels and audiences
- • Methods, tools and professional standards used in practice
- • Application through a relevant case, task or workplace scenario
Assessed work: Complete a guided case task applying marketing funnels and audiences to a realistic setting.
2. Channels: search, social, messaging, email (Week 2)
Build hands-on competence in channels: search, social, messaging, email through guided demonstrations, practice files and portfolio work.
- • Core tools and workflow for channels: search, social, messaging, email
- • Production standards, file management and responsible use
- • Creating, reviewing and presenting a finished output
Assessed work: Complete a portfolio-ready output demonstrating channels: search, social, messaging, email.
3. Offers, copywriting and calls to action (Week 3)
Build audience-aware and ethical practice in offers, copywriting and calls to action, from evidence and message design to delivery and feedback.
- • Audience, purpose and ethical practice in offers, copywriting and calls to action
- • Message, content or participation methods
- • Delivery channels, feedback and quality review
Assessed work: Create and present an audience-ready communication product for offers, copywriting and calls to action.
4. Measurement basics and reporting (Week 4)
Study measurement basics and reporting in the context of digital, Creative & Business, connecting essential concepts with practical decisions and professional documentation.
- • Essential concepts and terminology within measurement basics and reporting
- • Methods, tools and professional standards used in practice
- • Application through a relevant case, task or workplace scenario
Assessed work: Complete a guided case task applying measurement basics and reporting to a realistic setting.
9. Practical project / portfolio
Portfolio piece completed and reviewed in class.
10. Teaching & learning approach
- • Tutor-led explanation and demonstration focused on the published module topics.
- • Guided practice using cases, scenarios, templates or production tasks relevant to the programme.
- • Individual and group feedback that helps learners improve work before final submission.
- • Flexible online, face-to-face or blended participation, with evening and weekend scheduling where available.
11. Assessment & completion
- • Short applied tasks linked to the published modules.
- • Practical component: Portfolio piece completed and reviewed in class.
- • A final assessment or portfolio review covering the full syllabus.
- • Participation in guided sessions, discussions and group exercises.
12. Career & professional pathways
- • Use the completed portfolio to demonstrate practical capability for freelance, small-business or junior digital work.
- • Apply the skills within communications, administration, marketing or programme-support responsibilities.
- • Progress to a longer SLIHSD digital, creative or business programme where available.
13. Learner support
- • Session handouts, checklists and templates you keep after the course.
- • Practice files and design or campaign briefs for each tool covered.
- • Tutor guidance by WhatsApp between sessions.
14. Fees & enrolment
Indicative programme fee for this course is SLE 500, plus a one-off registration fee of SLE 100. Final fees and any instalment arrangement are confirmed with you in writing before you commit.
| Course length | Indicative fee |
|---|---|
| 1 month short courses | SLE 150 – 750 |
| 1–3 months | SLE 2,500 |
| 3–6 months | SLE 3,500 |
| 6–18 months | SLE 5,000 |
15. Quality, recognition & regulatory notice
SLIHSD is a developing professional learning institution. Accreditation and formal recognition are subject to applicable regulatory approvals. Completion records an SLIHSD professional short course and is not presented as an accredited academic award.
Learners who complete all assessments receive an SLIHSD professional certificate of completion. This records completion of an SLIHSD short course and is not presented as an accredited academic award.
16. Contact & application
Learn. Build skills. Make a difference.
Apply online at slihsd.org/admissions, message us on WhatsApp +232 73655013, call +232 73655013, or email info@slihsd.org.
Sierra Leone Institute for Humanitarian and Sustainable Development (SLIHSD) · Mile 91, Tonkolili District, Sierra Leone · WhatsApp Business +232 73655013 · info@slihsd.org · slihsd.org
SLIHSD is a developing professional learning institution. Accreditation and formal recognition are subject to applicable regulatory approvals. Certificates issued reflect completion of SLIHSD short courses and are not presented as accredited academic awards.