Digital, Creative & Business
Digital Marketing Fundamentals
The core building blocks of online marketing for beginners.
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Programme rationale
The core building blocks of online marketing for beginners. The programme is structured for learners who need practical, assessable capability they can connect to real responsibilities while continuing work or other commitments.
Programme at a glance
Around 4 weeks of guided study, with weekday evening or weekend sessions and short practical tasks between sessions.
| Unit | Study block | Module |
|---|---|---|
| 1 | Week 1 | Marketing funnels and audiences |
| 2 | Week 2 | Channels: search, social, messaging, email |
| 3 | Week 3 | Offers, copywriting and calls to action |
| 4 | Week 4 | Measurement basics and reporting |
Target audience & entry requirements
Target audience
- • Learners, freelancers, entrepreneurs and small-business owners developing practical digital or creative skills.
- • Staff who need stronger digital production, communication or office skills for their current role.
- • School leavers and graduates building an evidence-based portfolio for further study or entry-level opportunities.
Entry requirements
- • Open to all learners; no formal qualification required.
- • Access to a phone, tablet or computer for online and blended study.
- • Commitment to attend sessions and submit assignments on time.
Learning outcomes
By the end of the programme, learners should be able to:
- Map a simple marketing funnel
- Write copy that converts
- Track and report basic results
Detailed modules
Each module below follows this programme’s published syllabus and contributes to the final practical work.
- 1
Marketing funnels and audiences
Week 1Study marketing funnels and audiences in the context of digital, Creative & Business, connecting essential concepts with practical decisions and professional documentation.
What you cover
- Essential concepts and terminology within marketing funnels and audiences
- Methods, tools and professional standards used in practice
- Application through a relevant case, task or workplace scenario
Assessed work: Complete a guided case task applying marketing funnels and audiences to a realistic setting.
- 2
Channels: search, social, messaging, email
Week 2Build hands-on competence in channels: search, social, messaging, email through guided demonstrations, practice files and portfolio work.
What you cover
- Core tools and workflow for channels: search, social, messaging, email
- Production standards, file management and responsible use
- Creating, reviewing and presenting a finished output
Assessed work: Complete a portfolio-ready output demonstrating channels: search, social, messaging, email.
- 3
Offers, copywriting and calls to action
Week 3Build audience-aware and ethical practice in offers, copywriting and calls to action, from evidence and message design to delivery and feedback.
What you cover
- Audience, purpose and ethical practice in offers, copywriting and calls to action
- Message, content or participation methods
- Delivery channels, feedback and quality review
Assessed work: Create and present an audience-ready communication product for offers, copywriting and calls to action.
- 4
Measurement basics and reporting
Week 4Study measurement basics and reporting in the context of digital, Creative & Business, connecting essential concepts with practical decisions and professional documentation.
What you cover
- Essential concepts and terminology within measurement basics and reporting
- Methods, tools and professional standards used in practice
- Application through a relevant case, task or workplace scenario
Assessed work: Complete a guided case task applying measurement basics and reporting to a realistic setting.
Practical project / portfolio
Portfolio piece completed and reviewed in class.
Teaching & learning approach
- Tutor-led explanation and demonstration focused on the published module topics.
- Guided practice using cases, scenarios, templates or production tasks relevant to the programme.
- Individual and group feedback that helps learners improve work before final submission.
- Flexible online, face-to-face or blended participation, with evening and weekend scheduling where available.
Assessment & completion
- • Short applied tasks linked to the published modules.
- • Practical component: Portfolio piece completed and reviewed in class.
- • A final assessment or portfolio review covering the full syllabus.
- • Participation in guided sessions, discussions and group exercises.
Learner support
- • Session handouts, checklists and templates you keep after the course.
- • Practice files and design or campaign briefs for each tool covered.
- • Tutor guidance by WhatsApp between sessions.
How this programme is delivered
Online
Guided sessions and assignments you can follow from anywhere with a connection.
Face-to-face
Classroom sessions at our Mile 91 learning centre, including weekend and evening options.
Blended
A mix of online study with periodic in-person workshops, field exercises and simulations.
Career & professional pathways
This programme supports professional development; it does not guarantee employment, promotion or entry to a regulated occupation.
- Use the completed portfolio to demonstrate practical capability for freelance, small-business or junior digital work.
- Apply the skills within communications, administration, marketing or programme-support responsibilities.
- Progress to a longer SLIHSD digital, creative or business programme where available.
Fees & enrolment
- • Indicative programme fee: SLE 500.
- • One-off indicative registration fee: SLE 100.
- • Final fees, start date, delivery arrangement and any instalment option are confirmed in writing before commitment.
- • Submitting an application does not require payment and does not guarantee admission.
Regulatory & recognition notice
SLIHSD is a developing professional learning institution. Accreditation and formal recognition are subject to applicable regulatory approvals. Completion records an SLIHSD professional short course and is not presented as an accredited academic award.
Learners who complete all assessments receive an SLIHSD professional certificate of completion. This records completion of an SLIHSD short course and is not presented as an accredited academic award.
Ready to start Digital Marketing Fundamentals?
Applications for the Founding Student Intake 2026 are open. Register your interest and we will guide you to the right programme.