Learn. Build skills. Make a difference.
Official programme prospectus
Digital Marketing & Online Business
Run marketing campaigns and small online businesses that actually convert.
- Duration
- 3 months / about 12 weeks
- Fee
- SLE 2,500
- Delivery
- Online · Face-to-face · Blended
- Level
- Intermediate
SLIHSD · Digital Marketing & Online Business · Programme prospectus
1. About SLIHSD
Sierra Leone Institute for Humanitarian and Sustainable Development is a developing professional education, training and capacity-development institute focused on practical, accessible learning for humanitarian, community and sustainable-development practice.
2. Why this programme?
Run marketing campaigns and small online businesses that actually convert. The programme is structured for learners who need practical, assessable capability they can connect to real responsibilities while continuing work or other commitments.
3. Programme at a glance
- Category
- Digital, Creative & Business
- Level
- Intermediate
- Duration
- 3 months (about 12 weeks)
- Study modes
- Online · Face-to-face · Blended
- Indicative programme fee
- SLE 2,500
- Registration fee
- SLE 100
- Location
- Mile 91, Tonkolili District, Sierra Leone
- Application deadline
- 31 March 2026
Around 12 weeks of guided study, typically two sessions a week plus independent work, so you can keep working while you study.
4. Target audience
- • Learners, freelancers, entrepreneurs and small-business owners developing practical digital or creative skills.
- • Staff who need stronger digital production, communication or office skills for their current role.
- • School leavers and graduates building an evidence-based portfolio for further study or entry-level opportunities.
5. Entry requirements
- • Basic literacy and secondary-level education, or relevant practical work experience.
- • Access to a phone, tablet or computer for online and blended study.
- • Commitment to attend sessions and submit assignments on time.
6. Learning outcomes
- • Plan and run a paid and organic campaign
- • Grow an audience with a content calendar
- • Set up and manage an online storefront
7. Course structure and modules
| Unit | Study block | Module |
|---|---|---|
| 1 | Weeks 1–2 | Digital marketing strategy and audiences |
| 2 | Weeks 3–4 | Social media content and community growth |
| 3 | Weeks 5–6 | Paid advertising basics and budgets |
| 4 | Weeks 7–8 | SEO, websites and online visibility |
| 5 | Weeks 9–12 | Online selling, payments and customer service |
8. Detailed module breakdown
1. Digital marketing strategy and audiences (Weeks 1–2)
Develop practical capability in digital marketing strategy and audiences, linking roles, resources, decisions, accountability and review.
- • Roles, responsibilities and decision points in digital marketing strategy and audiences
- • Planning tools, coordination arrangements and documentation
- • Implementation monitoring, accountability and improvement
Assessed work: Draft a usable plan, workflow or decision brief for digital marketing strategy and audiences.
2. Social media content and community growth (Weeks 3–4)
Build audience-aware and ethical practice in social media content and community growth, from evidence and message design to delivery and feedback.
- • Audience, purpose and ethical practice in social media content and community growth
- • Message, content or participation methods
- • Delivery channels, feedback and quality review
Assessed work: Create and present an audience-ready communication product for social media content and community growth.
3. Paid advertising basics and budgets (Weeks 5–6)
Build hands-on competence in paid advertising basics and budgets through guided demonstrations, practice files and portfolio work.
- • Core tools and workflow for paid advertising basics and budgets
- • Production standards, file management and responsible use
- • Creating, reviewing and presenting a finished output
Assessed work: Complete a portfolio-ready output demonstrating paid advertising basics and budgets.
4. SEO, websites and online visibility (Weeks 7–8)
Build hands-on competence in SEO, websites and online visibility through guided demonstrations, practice files and portfolio work.
- • Core tools and workflow for SEO, websites and online visibility
- • Production standards, file management and responsible use
- • Creating, reviewing and presenting a finished output
Assessed work: Complete a portfolio-ready output demonstrating SEO, websites and online visibility.
5. Online selling, payments and customer service (Weeks 9–12)
Build hands-on competence in online selling, payments and customer service through guided demonstrations, practice files and portfolio work.
- • Core tools and workflow for online selling, payments and customer service
- • Production standards, file management and responsible use
- • Creating, reviewing and presenting a finished output
Assessed work: Complete a portfolio-ready output demonstrating online selling, payments and customer service.
9. Practical project / portfolio
Run a live campaign and report on its results.
10. Teaching & learning approach
- • Tutor-led explanation and demonstration focused on the published module topics.
- • Guided practice using cases, scenarios, templates or production tasks relevant to the programme.
- • Individual and group feedback that helps learners improve work before final submission.
- • Flexible online, face-to-face or blended participation, with evening and weekend scheduling where available.
11. Assessment & completion
- • Short applied tasks linked to the published modules.
- • Practical component: Run a live campaign and report on its results.
- • A final assessment or portfolio review covering the full syllabus.
- • Participation in guided sessions, discussions and group exercises.
12. Career & professional pathways
- • Use the completed portfolio to demonstrate practical capability for freelance, small-business or junior digital work.
- • Apply the skills within communications, administration, marketing or programme-support responsibilities.
- • Progress to a longer SLIHSD digital, creative or business programme where available.
13. Learner support
- • Session handouts, checklists and templates you keep after the course.
- • Practice files and design or campaign briefs for each tool covered.
- • Tutor guidance by WhatsApp between sessions.
14. Fees & enrolment
Indicative programme fee for this course is SLE 2,500, plus a one-off registration fee of SLE 100. Final fees and any instalment arrangement are confirmed with you in writing before you commit.
| Course length | Indicative fee |
|---|---|
| 1 month short courses | SLE 150 – 750 |
| 1–3 months | SLE 2,500 |
| 3–6 months | SLE 3,500 |
| 6–18 months | SLE 5,000 |
15. Quality, recognition & regulatory notice
SLIHSD is a developing professional learning institution. Accreditation and formal recognition are subject to applicable regulatory approvals. Completion records an SLIHSD professional short course and is not presented as an accredited academic award.
Learners who complete all assessments receive an SLIHSD professional certificate of completion. This records completion of an SLIHSD short course and is not presented as an accredited academic award.
16. Contact & application
Learn. Build skills. Make a difference.
Apply online at slihsd.org/admissions, message us on WhatsApp +232 73655013, call +232 73655013, or email info@slihsd.org.
Sierra Leone Institute for Humanitarian and Sustainable Development (SLIHSD) · Mile 91, Tonkolili District, Sierra Leone · WhatsApp Business +232 73655013 · info@slihsd.org · slihsd.org
SLIHSD is a developing professional learning institution. Accreditation and formal recognition are subject to applicable regulatory approvals. Certificates issued reflect completion of SLIHSD short courses and are not presented as accredited academic awards.