Digital, Creative & Business
Digital Marketing & Online Business
Run marketing campaigns and small online businesses that actually convert.
View prospectus
Programme rationale
Run marketing campaigns and small online businesses that actually convert. The programme is structured for learners who need practical, assessable capability they can connect to real responsibilities while continuing work or other commitments.
Programme at a glance
Around 12 weeks of guided study, typically two sessions a week plus independent work, so you can keep working while you study.
| Unit | Study block | Module |
|---|---|---|
| 1 | Weeks 1–2 | Digital marketing strategy and audiences |
| 2 | Weeks 3–4 | Social media content and community growth |
| 3 | Weeks 5–6 | Paid advertising basics and budgets |
| 4 | Weeks 7–8 | SEO, websites and online visibility |
| 5 | Weeks 9–12 | Online selling, payments and customer service |
Target audience & entry requirements
Target audience
- • Learners, freelancers, entrepreneurs and small-business owners developing practical digital or creative skills.
- • Staff who need stronger digital production, communication or office skills for their current role.
- • School leavers and graduates building an evidence-based portfolio for further study or entry-level opportunities.
Entry requirements
- • Basic literacy and secondary-level education, or relevant practical work experience.
- • Access to a phone, tablet or computer for online and blended study.
- • Commitment to attend sessions and submit assignments on time.
Learning outcomes
By the end of the programme, learners should be able to:
- Plan and run a paid and organic campaign
- Grow an audience with a content calendar
- Set up and manage an online storefront
Detailed modules
Each module below follows this programme’s published syllabus and contributes to the final practical work.
- 1
Digital marketing strategy and audiences
Weeks 1–2Develop practical capability in digital marketing strategy and audiences, linking roles, resources, decisions, accountability and review.
What you cover
- Roles, responsibilities and decision points in digital marketing strategy and audiences
- Planning tools, coordination arrangements and documentation
- Implementation monitoring, accountability and improvement
Assessed work: Draft a usable plan, workflow or decision brief for digital marketing strategy and audiences.
- 2
Social media content and community growth
Weeks 3–4Build audience-aware and ethical practice in social media content and community growth, from evidence and message design to delivery and feedback.
What you cover
- Audience, purpose and ethical practice in social media content and community growth
- Message, content or participation methods
- Delivery channels, feedback and quality review
Assessed work: Create and present an audience-ready communication product for social media content and community growth.
- 3
Paid advertising basics and budgets
Weeks 5–6Build hands-on competence in paid advertising basics and budgets through guided demonstrations, practice files and portfolio work.
What you cover
- Core tools and workflow for paid advertising basics and budgets
- Production standards, file management and responsible use
- Creating, reviewing and presenting a finished output
Assessed work: Complete a portfolio-ready output demonstrating paid advertising basics and budgets.
- 4
SEO, websites and online visibility
Weeks 7–8Build hands-on competence in SEO, websites and online visibility through guided demonstrations, practice files and portfolio work.
What you cover
- Core tools and workflow for SEO, websites and online visibility
- Production standards, file management and responsible use
- Creating, reviewing and presenting a finished output
Assessed work: Complete a portfolio-ready output demonstrating SEO, websites and online visibility.
- 5
Online selling, payments and customer service
Weeks 9–12Build hands-on competence in online selling, payments and customer service through guided demonstrations, practice files and portfolio work.
What you cover
- Core tools and workflow for online selling, payments and customer service
- Production standards, file management and responsible use
- Creating, reviewing and presenting a finished output
Assessed work: Complete a portfolio-ready output demonstrating online selling, payments and customer service.
Practical project / portfolio
Run a live campaign and report on its results.
Teaching & learning approach
- Tutor-led explanation and demonstration focused on the published module topics.
- Guided practice using cases, scenarios, templates or production tasks relevant to the programme.
- Individual and group feedback that helps learners improve work before final submission.
- Flexible online, face-to-face or blended participation, with evening and weekend scheduling where available.
Assessment & completion
- • Short applied tasks linked to the published modules.
- • Practical component: Run a live campaign and report on its results.
- • A final assessment or portfolio review covering the full syllabus.
- • Participation in guided sessions, discussions and group exercises.
Learner support
- • Session handouts, checklists and templates you keep after the course.
- • Practice files and design or campaign briefs for each tool covered.
- • Tutor guidance by WhatsApp between sessions.
How this programme is delivered
Online
Guided sessions and assignments you can follow from anywhere with a connection.
Face-to-face
Classroom sessions at our Mile 91 learning centre, including weekend and evening options.
Blended
A mix of online study with periodic in-person workshops, field exercises and simulations.
Career & professional pathways
This programme supports professional development; it does not guarantee employment, promotion or entry to a regulated occupation.
- Use the completed portfolio to demonstrate practical capability for freelance, small-business or junior digital work.
- Apply the skills within communications, administration, marketing or programme-support responsibilities.
- Progress to a longer SLIHSD digital, creative or business programme where available.
Fees & enrolment
- • Indicative programme fee: SLE 2,500.
- • One-off indicative registration fee: SLE 100.
- • Final fees, start date, delivery arrangement and any instalment option are confirmed in writing before commitment.
- • Submitting an application does not require payment and does not guarantee admission.
Regulatory & recognition notice
SLIHSD is a developing professional learning institution. Accreditation and formal recognition are subject to applicable regulatory approvals. Completion records an SLIHSD professional short course and is not presented as an accredited academic award.
Learners who complete all assessments receive an SLIHSD professional certificate of completion. This records completion of an SLIHSD short course and is not presented as an accredited academic award.
Ready to start Digital Marketing & Online Business?
Applications for the Founding Student Intake 2026 are open. Register your interest and we will guide you to the right programme.